Home 2021 (Page 3)

Browsing Year

2021

Showing 22 Result(s)
Health

Vegan Diets

Vegan diets are the most healthy on the planet, and usually the most nutritionally balanced. Vegans have long discovered the benefits of avoiding animal products in their food, as well as avoiding many of the effects that eating animal products can have on the body.

Many nutritionists and nutritional scientists are vegan simply because they are educated about their food choices and realize this is the only diet that can prevent and even reverse many lifestyle diseases. Vegan meals do not have to be salad, there is a wide, and varying array of fruits, vegetables and grains and best plant based meats that can lead to a filling and far tastier diet than any omnivore meal can provide.

Vegans have long been called hippy, kooks, animal lovers, and all sorts of derogatory terms used by those who do not understand the lifestyle. It is not different than any other lifestyle except there is conscious thought put in to the nutritional value of everything that passes the vegan’s lips. Many will use money as an excuse, but a savvy vegan can spend less than $30 a week on food that covers every nutritional daily need healthily, and tastily.

Vegan diets have been known to have so many benefits for the body, as well as the environment around. Though a vegan lifestyle will require forfeiting any form of animal made clothing, decoration, and harm as well as food, those who are simply nutritionally conscious can still eat a vegan diet and wear leather. Vegan vs vegetarian diets are different only to the level of animal produce that they avoid.

A vegetarian may still eat dairy and egg products, and even though they will see some of the benefits by cutting out meat making up for that by consuming too much dairy can be just as bad for your health as not being vegetarian at all. With any diet it is all about balance.

Vegan recipes can commonly be thought to involve nothing but salad. However, the human body cannot survive on lettuce alone so it is important to cover all the nutritional bases. Recipes involving tofu, tempeh, or seitan often have omnivores making retching noises but they are not a requirement in any recipe to be a functional vegan.

Grains such as quinoa actually provide the complete protein the body requires without the saturated fat and cholesterol that meat would. Almond and soy milks usually contain just as much if not more calcium than dairy milk with far less sugar. Substituting vegan onions in conventional recipes mean that many vegans do not feel that they are missing out on their favorite foods in any way. Vegan diet recipes are in no way boring.

Business

How to Build Your Brand Identity

Think of some of the most recognizable brands in the world – Coca Cola, Google, Wal-Mart…

How did they get there?

It’s tough and it takes a ton of work, but eventually it all boils down to a few tactics.

What are some of those? Here’s a few:

Your ability to deliver on your promise – At its core, this is what branding is all about. The better you can deliver on your promise, and even exceed what you promise in general, the stronger the identity of your brand in your market’s mind.

Google, for example, promises to deliver more relevant search results than any other search engine. It does that consistently, which helps it remain the leading search engine today. “Under-promise and over-deliver” goes the cliché. Whatever your business’s promise is, make sure you can exceed it when it comes time to deliver the finished product.

Establish core values and stick to them – How many times have you heard business talk about their “excellent customer service” and then refuse to do the slightest thing once you actually call them? If you establish a core value of “superior customer service,” develop concrete mechanisms and business procedures to ensure your customer service really does exceed that of the competition.

Whatever your core values are, make sure you practice them daily. One way or another, they shine through to your customers, who take notice when you do what you say you will do.

Identify a clear audience and maintain consistent messaging – Make sure you know who you’re talking to. If you don’t have a customer persona in place, research the heck out of your market until you identify one. You should know everything there is to know about your customer – what they like and don’t like, what they read, what their income is, whether they have children, and where they hang out after work.

Then develop a message for them that solves a major problem. However you reach them – online, through social media, on television, or on the radio, make sure you repeat the same message consistently. Then, as they experience the problem over and over, they’ll remember you are the best solution for that problem.

Here’s to You Becoming the Next Google

It’s tough to become the leading brand in any niche, but simply by committing to becoming a brand and establishing a presence, you put yourself ahead of other small businesses not doing the same. If you don’t become the next Google, you will at least remain ahead of the others while they keep spinning their wheels going nowhere.